LIONS Courses


LIONS is committed to fostering excellence in the creative industry.

In collaboration with 42courses, we created a series of courses designed to help you raise the bar within your career, your organisation, and the industry.

Whether you’re looking to sharpen skills you already have or learn some new ones, LIONS Courses cover a wide range of industry disciplines.

Led by world experts, thought-leaders, and LIONS itself, LIONS Courses can be completed wherever you are in your journey, and wherever you are in the world.

Once completed, you’ll receive a LIONS certification.

Why Learn With Us

Here to drive you forward. 

Once you enroll in any of our courses, we’re here to support you from beginning to end. On top of the education itself, you’ll benefit from:

Direct support

Ask us a question whenever you like.

Global community

Get feedback from creative minds around the world.

Exclusive access to Cannes Lions winning work

Learn with Cannes Lions winning work from 1954 to the present.

LIONS certification

Evidence that you’ve studied with and from the world’s very best. 

Work together,
while apart.

Enroll your teams in LIONS Courses as a group to foster their individual talents, and strengthen their collective skills.

Learning is flexible, meaning individuals can take on each course at their own pace, in their own time – from wherever they are in the world.

Taught by industry experts.

Cristina Balanzó 

Consultancy Director
Walnut Unlimited

Debbi Vandeven

Global Chief Creative Officer

Sir Martin Sorrell

Executive Chairman
S4 Capital

Keith Reinhard

Chairman Emeritus
DDB Worldwide 

Richard Shotton


Rory Sutherland

Ogilvy UK

Rei Inamoto


Katherina Tudball

Creative Director

Sign-up for a sample course

The Courses


The Marketing Strategy Course

Equip yourself with the necessary skills to plan, execute, and measure your own campaigns from the best strategic thinkers in the industry.

Learn the fundamentals of everything from research, to objectives, KPIs, customer journeys, briefings, evaluations – and back again.

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The Storytelling Course

If you can tell a great story, you can persuade people to do almost anything.

Learn how to harness the power of great storytelling from the experts, and master the practical skills of making your brand stand out, step-by-step.

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The Behavioural Science for Brands Course

Behavioural science examines the choices we make every day, and why we make them. Examine the key biases and learn to apply them with a simple framework to make your brand more successful.

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The Creative Effectiveness Course

Creativity is more than art, or entertainment. It’s about ideas that drive progress, drive society, and drive businesses forward.

Learn how to look at business through a creative lens, and how creative thinking can cause a big impact on a bottom line.

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The Digital Marketing Course 

Take a detailed look at the online marketing landscape as it stands today, as well as the theories and practices behind some of the world’s most effective campaigns.

Examine what it takes to cut-through online with the industry experts.

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The Creative Thinking Course 

Creativity is part of being human. It’s within all of us – but like a muscle, it needs to be trained to become strong.

Understand how the world’s most creative people generate exceptional ideas, and train your own brain to think more creatively to get ahead.

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The Goodvertising Course

If you’re a marketer, advertiser, or business owner, the Goodvertising course will show you how to do the right AND sustainable thing for your brand, your customers, your bottom line, and the planet too. You’ll learn how to find your brands purpose and put it into action, how to successfully respond to movements, as well as how to measure your brands success.

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The Creative Leadership Course

This course shares practical lessons learned from some of the most successful businesses around the world, both big and small.Some of the practical takeaways include mastering how to turn uncertain conditions into growth opportunities, how to shift your company’s culture to allow space for innovation and creativity to flourish, how to create more psychological safety in your company, and ultimately make yourself, your team and your organisation more creative and successful.

13,000 certified graduates so far.

"I loved the switch between videos and text, the links to extra resources and readings, and the wealth of examples."

Iyke. E, Nigeria

"Inspirational content and great additional resources to dive into!"

Maren. B, UK

"I wish I had had this when I first got into advertising! The content, format and thought leaders are great to learn from."

Johanna. A, Sweden

"A wealth of information and insight brought together in a cleverly structured way."

Andrew. B, UK

Enrol today

Enrol your team by registering below.

We’ll be in touch to discuss your next steps.

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